Living up to its name, this profuse bloomer opens deep violet, turning to light violet, then white, all in three days! Make it the star of a shrub border, near walkways, or use as screen. Evergreen. Partial sun. Moderate grower to 3 to 8 feet tall, 4 to 6 feet wide. This shrub can grow to rather large proportions in the shade where it simultaneously bears flowers in white, lavender and purple. It is a rare source of blue tones among tropical plants and is a reliable performer in all but the hottest climates. Grow as foundation planting between windows and along a wall on north or east exposures. Gang plants into a background for a shady fountain or small pocket garden. Use next to doorways or at gates to appreciate it up close. Grows rather well under the canopies of large conifers. Provide enriched, slightly acidic soil. Sun tolerant, but best sheltered from harsh sunlight in hot summer areas. Water regularly during first growing season to establish deep, extensive root system. Mulch to conserve moisture. Easily kept at 3 to 4 ft. tall. Prune annually, after flowering.
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